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Маркетинг
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Маркетинговый анализ: технология и методы проведения 2-е изд., пер. и доп. Учебник и практикум для бакалавриата и магистратуры
АпперКот конкурентам. Выгоды – клиентам
Восприятие брендов и анализ потребительского поведения
SalesBURST!!. World's Fastest (entrepreneurial) Sales Training
Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History
America's Corner Store. Walgreen's Prescription for Success
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared
The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
The Way of the Dog. The Art of Making Success Inevitable
Differentiate or Die. Survival in Our Era of Killer Competition
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Ten Deadly Marketing Sins. Signs and Solutions
Stop, Ask, and Listen. Proven Sales Techniques to Turn Browsers Into Buyers
Marketing Automation. Practical Steps to More Effective Direct Marketing
Marketing Calculator. Measuring and Managing Return on Marketing Investment
Beyond Listening. Learning the Secret Language of Focus Groups
Enterprise Supply Chain Management. Integrating Best in Class Processes
Herd. How to Change Mass Behaviour by Harnessing Our True Nature
Take Their Breath Away. How Imaginative Service Creates Devoted Customers
The Great Formula. for Creating Maximum Profit with Minimal Effort
The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
Visual Selling. Capture the Eye and the Customer Will Follow
Pick Me. Breaking Into Advertising and Staying There
Materials Management. An Executive's Supply Chain Guide
Never Cold Call Again. Achieve Sales Greatness Without Cold Calling
Casting for Big Ideas. A New Manifesto for Agency Managers
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Selling For Dummies
Advertising For Dummies
Marketing Kit for Dummies
Telephone Sales For Dummies
Negotiation Mastering Business in Asia
Retail Business Kit For Dummies
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
Beyond Booked Solid. Your Business, Your Life, Your Way--It's All Inside
How to Sell at Margins Higher Than Your Competitors. Winning Every Sale at Full Price, Rate, or Fee
Passionate and Profitable. Why Customer Strategies Fail and Ten Steps to Do Them Right!
Winning the Professional Services Sale. Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
