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Value-based Marketing

Scenarios in Marketing

Brand Innovation Manifesto

eBay For Seniors For Dummies

Panic, Prosperity, and Progress

Facebook Marketing For Dummies

YouTube and Video Marketing

Dictionary of e-Business

ERP: Making It Happen

Excellence in Warehouse Management

Ganzheitliche Marketingkommunikation im Internet

Exactly How to Sell

The Business of Brands

From Products to Services

Market Research Best Practice

Cadbury's Purple Reign

Conversations with Marketing Masters

Logos and No Gos

New Product Development For Dummies

The IOMA Handbook of Logistics and Inventory Management

Flexibility and Robustness in Scheduling

Achieving Class A Business Excellence

Managing the New Customer Relationship

A Master Class in Brand Planning

The Hidden Art of Interviewing People

Apples, Insights and Mad Inventors

The Public Relations Writer's Handbook

The Marketing Director's Role in Business Planning and Corporate Governance

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

Welcome to the Creative Age

...And the Clients Went Wild!

The Art and Science of Interpreting Market Research Evidence

Breakthrough Strategies for Predicting Any Market

Supply Chains and Total Product Systems

The Oliver Wight Class A Standard for Business Excellence

The Marketing of Technology Intensive Products and Services

Werbekonzeption und Briefing

Managing Creative People
