О книге
This volume contains papers presenting research findings on current issues in marketing, finance and economics, management, and sustainable development, submitted by participants of the 8th International Management, Quality and Marketing Conference. The contributions address the transformation of organizational activities under external constraints, identify determinants of financial resilience and corporate adaptation strategies, examine the development of digital marketing technologies including the application of artificial intelligence tools, and assess regional investment attractiveness and investment activity. Considerable attention is also devoted to human resource management and to the institutional mechanisms governing cooperation between business, government, and universities in the context of talent development and the enhancement of organizational competitiveness. This publication is intended for researchers, lecturers, PhD students, master’s students, and undergraduate students in economics and related disciplines.
